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01

Branding 

The first step in creating something timeless

02

Operations

From Business and Financial planning and all in between.

03

Execution

Putting the actual systems to work!

PRIOR AND CURRENT PROJECTS

Simply English Archive — Founder May 2026 – Present. Built and launched a cohort-based online English school from the ground up: legal entity, curriculum, pricing, brand, marketing, and operational infrastructure. Currently building cohorts to begin live classes.

‍English with ILLUME — Founder, Business English & Conversational Fluency Coach 2026 – Present. 1:1 tutoring brand teaching Business English and conversational fluency (B1–C1) to professionals, built on the same curriculum and business systems as Simply English Archive.

Business and Brand Development — Founder, SEA Ventures LLC. 2026 – Present. End to end business building: legal entity formation and banking, curriculum and product development, brand and go to market strategy, operations and automation infrastructure, hiring and team systems, and AI driven consulting.

Cuisine de Nancy — Founder, Owner, Head Chef Full-service catering and private chef business. Corporate, wedding, and executive clients. Research & Technology Development Manager — Canadian Quest Logistics Business plans, financial projections, and technology strategy for a Canadian logistics company. Illume Social Lab — Founder Digital branding and marketing agency for select clients. Independent Research Support — Nicola Boyd, Economist Research, data analysis, and reporting.

“Every dish, every lesson, every launch, nothing goes out unless it’s right.”
— ILLUME
“Chaos is just a system that hasn’t been built yet.”
— ILLUME
CLICK TO Learn more ABOUT MY BUSINESS ENGLISH CLASSES

WORK PROCESSES

Different business, same method: diagnose what's actually broken, build the system that fixes it, then hand over something that runs without me.

BUSINESS SYSTEMS & OPERATIONS

FOUNDATION

Foundation → entity structuring, jurisdictional strategy, banking architecture, regulatory compliance

MODEL

Model → pricing strategy, unit economics, margin engineering, break-even and scenario modeling

INFRASTRUCTURE

Infrastructure → end to end operational pipelines, payment systems, CRM and delivery automation

SCALE

Scale → org design, hiring frameworks, compensation modeling, performance systems tied to unit economics

GOVERNANCE

Governance → financial reporting cadence, tax and compliance readiness, investor-grade documentation

AI & AUTOMATION CONSULTING

AUDIT

Audit → operational bottleneck diagnostics, workflow mapping, technical feasibility assessment

DESIGN

Design → automation architecture, AI integration strategy, tool selection and system design

BUILD

Build → bot development, API integrations, custom scripting, cross-platform automation pipelines

HANDOFF

Handoff → documentation, team training, change management, post-launch optimization support

SCALE

Scale → automation roadmaps, AI readiness audits, ongoing systems advisory

BRAND & GO-TO-MARKET

IDENTITY

Identity → brand strategy, positioning architecture, visual identity systems, tone and voice frameworks

PRESENCE

Presence → website and digital ecosystem design, multi-channel content strategy, SEO and discoverability

OUTREACH

Outreach → organic growth engines, community-led acquisition, influencer and referral systems

ITERATE

Iterate → conversion funnel analysis, A/B testing, data-informed creative direction

SCALE

Scale → multi-market localization, paid acquisition readiness, brand governance systems

EDUCATION & CURRICULUM DESIGN

DISCOVERY

Discovery → learner needs analysis, level benchmarking, CEFR mapping, competitive landscape review

STRUCTURE

Structure → curriculum architecture, learning pathway design, pedagogical sequencing, assessment framework

BUILD

Build → content development, instructional materials, multimedia deck design, certification systems

LAUNCH

Launch → pilot cohorts, live iteration, performance analytics, retention and completion tracking

SCALE

Scale → instructor training frameworks, multi-cohort systems, franchise-ready curriculum licensing

PRICING

Strategy Session — $350

2 hours, 1:1. Deep dive into your business, identify the highest-leverage automation or systems opportunities, walk away with a clear action plan.
Book session 
90 minutes, 1:1. Hands-on training for you or your team on a specific tool, workflow, or system.

Training Session — $200

Book session

Project-Based Work — Custom Quote

For full builds — automation systems, business infrastructure, curriculum development, or multi-phase consulting engagements — pricing is scoped to the project. Rate depends on complexity, timeline, and deliverables. Every project starts with a Strategy Session to define scope before a quote is given.
Email Us

illume@simplyenglisharchive.com